Marketing and Sales Manager

? Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews;preparing and completing action plans;implementing production, productivity, quality, and customer-service standards;resolving problems;completing audits;identifying trends;determining system improvements;implementing change.

- Develop ideas and create offers for direct mail and marketing to major accounts by main market in the agricultural field.

- Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions;projecting expected sales volume and profit for existing and new products;analyzing trends and results;establishing pricing strategies;recommending selling prices;monitoring costs, competition, supply, and demand.

- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs;developing field sales action plans.

- Identifies marketing opportunities by identifying consumer requirements;defining market, competitor's share, and competitor's strengths and weaknesses;forecasting projected business;establishing targeted market share.

- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities;improving product packaging;coordinating new product development.

- Sustains rapport with key accounts by making periodic visits;exploring specific needs;anticipating new opportunities.

- Provides information by collecting, analyzing, and summarizing data and trends.

- Protects organization's value by keeping information confidential.